William Mulvaney
1-on-1 dating coaching for men

Stop swiping. Start dating.

I coach men to build real confidence and date the women they actually want. On a free discovery call, we'll break down where you are right now, and you'll leave with a clear action plan to get you to the woman you want.

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William talking with a woman on a sidewalk while walking his dog, with arrows labeled "a cute stranger" pointing at her and "this could be you" pointing at him
The apps

Dating apps suck. Need I say more?

The apps are designed to make money off of you and keep you coming back. On them, you're one of many desperate men hoping she'll do you the favor of going on one date with you.

Meanwhile, you don't even know if she wants to date. She might just want a free dinner.

A better way

Skip the line. Talk to her in real life.

1
You choose who you talk to.
Not whoever an algorithm decides to show you. The woman you noticed at the coffee shop, the grocery store, or on the trail.
2
She gets to see the real you.
Your energy, your humor, how you carry yourself. Not just your looks in six photos.
3
You stand out.
Almost no guy does this anymore. When you do, you're the only one.
4
It's completely free.
No subscriptions, no boosts, no premium tier.
5
You build real confidence.
Every conversation is proof you can do something hard. That confidence shows up everywhere in your life, and it's extremely attractive.
A man and a woman laughing together outside a coffee shop

Want to know where to start?

On the call we look at where your dating life is now and what's in the way.

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The real problem

You're scared. And guess what, that's normal.

Every guy is terrified of doing this, which is exactly what makes you stand out so much once you can.

I used to be terrified at the thought of talking to an attractive stranger. You just have to trust that a process that has worked before will work for you.

A man glancing over at a woman outside a coffee shop as he walks past her

If you follow this process, you will actually do it.

Not read about it. Not think about it for another year. When you see a beautiful woman, you will walk up and talk to her.

  • You'll know what to say, and when to say it
  • You'll become “rejection-proof”
  • You'll be more confident and attractive
Show me

I did it. That means you can too.

When I first saw Carsyn, I thought she was way out of my league. I walked up and talked to her anyway, because I had built myself into a confident and comfortable man through real-life experiences (not books, podcasts, or reels).

I was never a “natural.” I was the guy who always chickened out. What I learned over time is that confidence is a skill you can build. I learned it the hard way so I could give you a clearer path, without all the trial and error.

William and Carsyn William and Carsyn on a hike

Your turn.

Book a free discovery call. You'll leave with a clear action plan to uplevel your dating life.

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FAQ
What happens on the discovery call?

We talk through where your dating life is right now, what you want it to look like, and what's been stopping you. You leave with a clear action plan you can start on that week. If coaching makes sense, we'll talk about it. If it doesn't, you still keep the plan.

Is it actually free?

Yes. No card, no obligation.

I'm not outgoing. Is this still for me?

Yes. I wasn't either. You don't need to become a different person. You need reps, and someone helping you make sense of each one.

I'm not good looking. Why would I do this?

In person, looks are one part of the picture instead of the whole thing. How you carry yourself, how you talk, and whether you're comfortable in your own skin carry more weight than most guys expect, and all of that gets better with practice.

Is this pickup?

No. No tricks, no routines, no lines. It's learning to walk up to a woman you're interested in and have an honest conversation.

Who am I
William Mulvaney

William Mulvaney

I coach men on dating and fitness and host The Willpower Podcast. I have run a 100 mile ultramarathon, I do standup comedy, and I used to be a software engineer.

I have approached over a thousand women, and the first ones were rough. Everything I coach is what I actually did, and what I have seen work with the men I coach.

Stop walking past her.

Free discovery call. Clear action plan. No obligation.

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